Continental´s history of sponsoring

• Even before 1900 Continental fabricated rubber balls
• First contact with the football took place in the 1920s: Continental manufactured bubbles for leather-made balls
• First ”Sponsoring“ took place in the 1950s: job offers for Werner Müller and Rolf Paetz, players from Hannover 96 (German Champion in 1954)
• 1995 - 2000: Sponsor of the UEFA Champions League
• Since 2003: Sponsor of the FIFA World Cup™ (2006, 2010, 2014)
• Since 2006: Sponsor of the UEFA EURO™ (2008, 2012, 2016)
• Further national sponsoring activities (e.g. Spanish and Irish National Team)